Hi, I'm Nami Tajima
Knock Knock
2022 Spring [Logo, brochure, gift certificate, birthday postcard, merchandise]
Studio 2
This studio course introduces the graphic design process from concept, visualization, documentation, to professional presentation. With an emphasis on visual communication strategies, the course focused on fundamental text and image interaction. The deliverable included graphic identity design.
Research
This toy store is located by the beach and is loved by local children. The challenge of this project is to rebranding this small toy store while preserving its good qualities.
Tools
procreate
illustrator
photoshop
Mood Board
An inspiration board was created to clarify the logo and design image. Since it is a toy store, I collected colorful and pretty images. The graphic images were especially useful for the design.
Sketch for Logo
The name "Knock Knock" also conjured up images of doors and nocked hands. I also considered including sea lions in the logo because the toy store is located near a beach where sea lions can be seen.
Final Logo
After the sketch, I used Illustrator to create a logo that I thought would be centered around a hand that is knocking. I added stars and lines to show that it is knocking. The image of the sun and moon next to the word "toy store" is mixed with the meaning that gifts can be given at any time from morning to night. The difficult part of this process was the color combination of the letters.
Sketch for Deliveables
The sticking point in the booklet and promotional products was the inclusion of sealion graphics. I used the sealion graphic on various items as a character for the store.
